10 Tips for Effective Client Communication - InteGrand
The majority of your day as a business owner will be spent dealing with customers. Without the right communication skillset, you may alienate customers and lose business. Taking the time to brush up on your client communication skills can be very helpful. Client communication, much like a printer or other office supplies, is an integral part of a successful business. The following are some of the tips on how to effectively communication with your clients.
Respond To Them Within 24 Hours
When a client calls in and leaves a message, you will have to get back to them in a hurry. By making a company policy of a 24 hour turnaround time on client responses, you will be able to reduce the chances of creating bad situations that may result in disgruntled clients.
Get to Know Your Clients
Researching a client’s social media and asking questions is a great way to get a feel for who they are. Creating a personal relationship with a customer is a great way to maintain their respect and loyalty.
Learn How to Start an Email
Among the biggest mistakes that new business owners make when communicating with clients via email is being too stuffy. By starting off the email to a customer with a friendly and personalized greeting, you will be able to have a higher rate of success when it comes to communicating with them.
Welcome Packets are Great
When a new client comes aboard, you need to let them know you appreciate their business. Sending out a welcome packet with information about your company and what you plan on doing for them is great and can earn you brownie points.
Give the Clients a Reason For Your Approach
Whether hired to build a client website for supply them with printer supplies, you need to offer up an explanation for the way you do business. Giving the customer an insight into your thought process is a good way to foster a lasting relationship with them.
Reflective Listening
Being a good listener is an essential part of customer communication. Listening to what a client is telling you and them reflecting back to them what you heard is important. Letting the customer know you are actually taking in what they are saying is vital when trying to work together.
The Power of Thank You Cards
Some companies get so wrapped in digital communications with customers that they forget about the power of a handwritten. Sending out hand written thank you notes is a great way to show a client you care.
Give Out Complimentary Items
Everyone loves getting free stuff, especially your customers. While promotional items may cost you some money, the long-term benefits of giving them to the customer for free will be well worth the money invested.
Follow Up As Much As Possible
Another very common mistake made by business owners is failing to follow up. Making sure situations where customers are in need of something are resolved is important. Taking the time out to send a follow-up email is a great way to show clients you care about the experience they have with your company.
Keep Customers in the Loop
Inevitably, your business will have changes along the way. Keeping customers informed of these changes is important can minimize confusion.
