5 Successful Print & Digital Marketing Campaigns - InteGrand
The constant dilemma in all marketing campaigns: print or digital? We believe that every business, especially yours, benefits from both. Integrated marketing campaigns can benefit any business by reaching their audience in a variety of ways. Check out some of these integrated campaigns and how they used both print and digital:
The Silent Window: Axe Black with agency J. Walter Thompson Manajans set up a soundproof studio in the middle of Istanbul, Turkey. Inside the studio, different local Turkish bands played, with the only possible way to hear them being through a WiFi channel that required unplugging from social media. Print media supported the physical structure, but the entire project merged into the digital media space and even made a beautiful point about quietness, noise, and the physical space outside of digital media.
Red Roof Inn: This hotel chain used digital marketing to advertise their rooms to passengers whose flights had been cancelled. Red Roof won five gold awards for digital innovation for this marketing program. The digital marketing agency 360i enabled Red Roof Inn to process live flight cancellations and develop customized content, targeting cell phones of stranded travelers in real time.
Horizon Media: In order to sell audio inventory, Horizon Media discovered that it wasn’t exactly demographics which mattered in terms of consumer behavior and genre choice, but rather the consumers’ moods. They then created and used “mood zones” to get people more personally engaged with the brand and products. These “mood states” have been represented through both print and digital media. Horizon Media is also partnered with iHeartMedia, a primarily digital platform that also hosts live events.
The integration of print and digital media gives us all a platform for more innovative and creative programs. Do you have all the resources you need to integrate? Don’t forget that Integrand offers a 24-hour guarantee for printer service, and fast and free maintenance and repair through our Grand Laser Program, as well as offers promotional products and gifts to thank the brilliant brainstormers!
