Best Practices for Expanding Your Brand - InteGrand
Part of ensuring the future of your business is expanding at the right pace. Companies that grow too quickly can stretch their resources, while others stay stagnant and fizz out. Here at InteGrand Solutions, we have recently expanded our brand to include the new GrandToner program. If you are considering expanding your locations, product line or team, take these tips into consideration:
Plan ahead how you are going to use your resources.
An expansion is nothing to scoff at—it can end up using a lot more of your time and money than you had originally anticipated, and you may not find that your investment is returned to you immediately. Smartly utilize your resources down to the smallest details, even taking office supplies and office products into account. Smart planning involves knowing exactly what you need, which services they are coming from, how much they will cost, and where the money is coming from.
Train your employees. Take your employees along for every part of the ride! It’s very important to keep your employees informed on what’s going on in the company so that they don’t misunderstand the process or make mistakes that’ll cost you unnecessarily. Training your employees is also important to consider when weighing out what new resources you’ll need during and after your expansion. How much will it cost to keep them up-to-date?
Timing. Expanding locations, products or team members is a tricky business that requires careful planning and timing. The truth is, you need to consider timing at every step of the expansion process. It’s much easier to expand or replicate your company location if you’ve already got workflow and best practices in place, and can move forward in a financially organized manner. Make sure you’re building on top or alongside what you already have, adapting solutions for what works.
We hope these tips will help you make smart decisions on the road to brand expansion, and we hope to be a good example as well! At InteGrand, we recently introduced our GrandToner system, which will provide free service, maintenance and parts for your printer when you opt in. For our new product, we created a new logo, which follows the overall InteGrand brand but is distinct as its own image. Contact us to learn more about the GrandToner program and how you can start saving today!
